Hi! I am Alex Ackland

A bit more about me

I started designing in my teens copying album covers and posters. This quickly moved onto websites and I started to design & code for small businesses such as the local hairdressers and butcher.

At uni I studied a broad ranging course from HTML/CSS coding to digital graphics. In my final year, I focussed on Human Computer Interaction. I designed & built a taxi booking app based on location and pulling in Google map APIs. Getting a first in this project was the moment I realised I wanted to design digital products that solve real world user problems.

The first few years of my career were spent working for household names such as Laura Ashley, Ocado and John Lewis. My time was pretty much spent creating assets and landing pages following the promotional calendar.

As I climbed the ranks, I moved away from e-commerce and focussed on web and mobile apps. This is where I gained experience with design systems, stakeholder management, feature rollouts, documentation, user testing to developer handoff.

I am currently working on a b2b negotiation platform for the GAP Partnership integrating a wizard AI and chatbot to help negotiators understand their counterparty and keep track of negotiations using data. This was a 0-1 project where I set out the discovery plans, UX produce cycle, handoff to devs into a shipped tiered product with paying customers.