GAP Partnership
March 25 - Current
Negotiation Consulting — Helping organisations drive profitability, increase efficiency and reduce cost
What
Rapid iteration and testing of brand new app to access learning tools and classroom mode
Impact
Solo designer for first 4 months installing UX practises within the business
Hired design system designer and AI specialist
MVP due to be released in October in beta environment for clients such as Coca Cola and Easy Jet
Houseful
April 2024 - Dec 2024
B2B SaaS Mortgage platform for lenders, brokers and borrowers to track an application through the lending process
What
Mapping out the different use cases with solution architects to prioritise features in adding automation and AI to reduce errors
Impact
Reduced human error input by 34% after the first 6 weeks upon update
Decreased application process time from 14 to 11 weeks
Expana
Nov 2023 - March 2024
The world’s leading independent B2B provider of global commodity price data, price forecasts & market intelligence for the goods supply chains
What
Improving the Information Architecture to make it easier to find the relevant commodity
Impact
Part of a digital re-brand/design system which landed us to acquire 3 other companies
44,000+ new users to a total of 830,000 after a successful April 2024 launch
Complex interactive UI graphs added to Design System optimising Chart.js
Introduction of different price tiers and data being teased to user to encourage signing up
British Airways
March 2023 - Nov 2023
What
Updating the booking journey from searching flights, adding seats through to payment. Focus was on:
Improved the funnel drop-off throughout the process
Improved Accessibility for those with disabilities
Reduce the amount of time taken to go through this journey
Impact
Improved booking efficiency from an average of 13mins 28 seconds to 10mins 44 secs. (2 adults, 1 child, 1 infant)
100% of components approved by NOMENSA for accessibility
9.1 rating with tested frequent flyers. Up from 7.2
